Digital photography gave us precision, speed, and infinite repetition. It perfected the technical image — but in doing so, it stripped away something that analog never lost: a sense of life.

Film photography endures because it feels different. It slows us down, resists instant gratification, and produces images with texture and presence. In a world of disposable content, film stands out as something alive.

When an image is exposed on film, it isn’t yet a photograph. It lives invisibly in the emulsion, suspended between existence and nothingness — a latent ghost of light. At this stage it can still be erased, fogged, or lost entirely, but it is there, waiting. Only when it meets developer does it reveal itself, and only when it meets fixer is it frozen forever. That alchemy — the moment when something ephemeral becomes permanent — is what makes film different. Memory doesn’t just appear; it is conjured, stabilised, and preserved.