Analogue as Memory – Why Negatives Outlast the Cloud

When an image is exposed on film, it isn’t yet a photograph. It lives invisibly in the emulsion, suspended between existence and nothingness — a latent ghost of light. At this stage it can still be erased, fogged, or lost entirely, but it is there, waiting. Only when it meets developer does it reveal itself, and only when it meets fixer is it frozen forever. That alchemy — the moment when something ephemeral becomes permanent — is what makes film different. Memory doesn’t just appear; it is conjured, stabilised, and preserved.